BIO

TV SALES COACH.COM

"Fresh Ideas and Fresh Thinking"

ELEVATOR PITCH

As your TV Sales Coach, my goal is to make a positive impact on your station's cash flow by increasing revenue while evaluating possible unnecessary expenses and decreasing costly turnover.

EXPERIENCE AND QUALIFICATIONS

General Manager - 10 years with CBS, NBC, UPN stations
General Sales Manager - 20 years with CBS, NBC, UPN, FOX stations
Start Up General Manager and GSM for new UPN station in medium market
Director of Sales - Regional Sports (University of Iowa) Basketball Network
Director of Sales - Local Television English and Spanish language News Network
Sales Manager - Cable Television Metro and DMA Interconnect
Major Market Sales - Top 12 Markets with Cap Cities/ABC and Entravision Networks
Sold Spanish Language Television for Univision and Telefutura Networks
Sold, produced and station hosted Internet automotive websites for local dealers in several markets
1995 - Co-Founded a start-up Internet company that produced one of the highest viewed classic car websites on the Internet.

      CAREER EXPERIENCE WITH MAJOR TELEVISION GROUPS INCLUDING:

         American Family (AFLAC) Television Group
         Benedek Broadcast Group
         Cap Cities/ABC Network O&O in Top 10 Market
         Coronet Communications
         Entravision Broadcasting
         Independent News Network
         Palmer Broadcasting
         Una Vez Mas Spanish Television Group
         Venture Technologies Group
       AT&T Cable Television Ad Sales

For a List of References and Complete Resume: Call (563) 940-3492 or
E-mail: ron@tvsalescoach.com

PROVEN EXPERIENCE AND RESULTS

Created "Campaign 100" which produced 100 New accounts in 100 days achieving over $150,000 in New Business.
Negotiated with two major cable companies to carry the signal of the new low power UPN station I started in a medium market.
Personally sold the entire account base including political advertising on the new UPN station with no numbers and a "challenging" signal.
Designed/implemented and Sold local automotive website for two stations resulting in $100,000 in new dealer business.
Developed computerized Inventory and Avail programs before current software was developed.
Created marketing materials and PowerPoint Presentations for individual and advertiser group presentations.
Supervised construction of and move into a new television facility including negotiating the successful conclusion of legal issues with the city.
Created new business sales opportunities including new media.

In a Top 10 market, I set the record for the highest revenue "share of business" to billing in a single month.
In the same market, I grew a local direct Hispanic grocery store chain from $300 a week as a brand new to television advertiser to over $6,000 a week in six months.
Set double digit revenue records in local and national in the first year as a General Manager in a medium market.
Developed a block of Hispanic programming in a medium market which had no Spanish language programming creating new revenue opportunities with car dealers, trade schools and financial institutions.
Leader of client invited sales seminars to secure annual contracts.
Co-developer of station produced newspaper that was direct mailed to all DMA homes.
Led coupon directory and station newspaper selling efforts at stations.
Led multiple sales departments in station triple hyphenated market.
Managed multiple stations as General Manager and General Sales Manager.